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Category: Club Director

Maximize Your Board’s Effectiveness

Club managers work hard to maximize the benefits provided by volunteer service by the club’s board of directors. Based on our dealings with private clubs across the country, my firm has identified some tips to help clubs maximize the board’s value and success. Following these

Creating a Personalized Service Culture at Your Club

When trying to create the ideal private club experience for members, what’s more important than personalized service?  Simply stated, “personalized service” has become imperative when it comes to delivering a private club experience.  But, what is “personalized service” and how do you achieve this lofty

Think Globally in Strategic Planning

Jack Welch, former chairman and CEO of General Electric once wrote, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” How do you, as your club’s leader, manager, and “Chief Image Officer,” create vision in

A Game with a Great Past and a Bright Future

Much has been made in recent years of the supposed demise of golf. If the game could talk, it would very likely echo Mark Twain’s famous words “The reports of my death are greatly exaggerated.” Sure, the total number of players and rounds are down

Essentials of Marketing: Retention 101

Most everyone knows the phrase, “If you build it, they will come.”  In last month’s issue of Club Director, we discussed how to develop and build a successful membership recruitment program to help your club maintain an active, strong membership. Now, the flip side of that

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