Acres of grass, majestic trees, tranquil bodies of water. If it weren’t for the flags and tee markers, you might think you were in a national park and not on a golf course. Golf courses offer not just a beautiful place to engage in a
When trying to create the ideal private club experience for members, what’s more important than personalized service? Simply stated, “personalized service” has become imperative when it comes to delivering a private club experience. But, what is “personalized service” and how do you achieve this lofty
Jack Welch, former chairman and CEO of General Electric once wrote, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” How do you, as your club’s leader, manager, and “Chief Image Officer,” create vision in
Much has been made in recent years of the supposed demise of golf. If the game could talk, it would very likely echo Mark Twain’s famous words “The reports of my death are greatly exaggerated.” Sure, the total number of players and rounds are down
Most everyone knows the phrase, “If you build it, they will come.” In last month’s issue of Club Director, we discussed how to develop and build a successful membership recruitment program to help your club maintain an active, strong membership. Now, the flip side of that