Oscar Wilde once said, “the only thing worse than being talked about is not being talked about.” That is the essence of “buzz”—a current day expression of an age-old marketing practice known as “word-of-mouth” marketing. Most of today’s leading social networking platforms, i.e. Facebook, Twitter
Let’s face it. The private club industry is a bit behind many other market segments when it comes to implementing the latest technologies. This ‘technology lag’ is mostly the result of limited budgets and a tendency to focus on member amenities first, and infrastructure last.
This article is the first in a special six-part series commemorating the 50th anniversary of the National Club Association. Over the years, NCA has kept the private club industry informed, engaged and protected from legislative, regulatory and legal issues that threatened the rights and privileges of
The way a golf club assigns, pays and supervises caddies can determine whether a caddie is classified as an employee or an independent contractor. Because a caddie will rarely have any significant business or financial risk in connection with his or her activities as a
Sustainability is not just being “green.” Sustainability is a practice in which human and environmental resources are managed in a socially responsible way. More than a buzzword, sustainability is quickly becoming an eco-friendly routine that realizes value for your club and boosts your bottom line.
Developing a sound approach to environmental management often begins with a look at the environmental, health and safety risks that may arise from many typical club operations. From the siting, layout and construction of golf courses and maintenance facilities to the wide-ranging club operations,
Would you like to increase the number of rounds played at your club? How about increase member retention and revenue? A national program supported by a broad golf industry coalition launched in 2009 with the goal to grow the game of golf by bringing in
A best practice can be defined as a technique or methodology that, through experience and research, has proven to reliably lead to a desired result. Club managers are faced with finding best practices to operate their club on a
The following is an excerpt from a chapter, authored by William I. Edlund and Brad D. Steele, of NCA’s publication, The Legal Reference Guide for Private Clubs. This handbook is designed to assist clubs with a wide array of legal challenges, ranging from operational matters and
Adapted with permission from the December 2008 / January 2009, Volume 23 Number 7 issue of The Bottomline, the journal of Hospitality Financial and Technology Professionals (HFTP). Learn more at www.hftp.org. Since the private club industry has typically seen some lag in feeling the effects of the