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Category: Club Director

Today’s Trend, Tomorrow’s Tradition

Private clubs are steeped in tradition, but despite their solid, time-honored foundations, certain elements of current trends infuse themselves into daily club life. Some of these elements are the fly-by-night fads of a culture constantly on the move, and others are the unique elements of

Guiding Club Culture: How to Steer Your Ship

Throughout my years in the club industry, “club culture” has been a general topic of conversation among my friends, peers, members and staff. Oftentimes, what distinguishes one club from another and gives each club a unique character can be hard to see. At most top clubs, the differences in terms of operations are

Growing Your Strategic Plan: Strategy Trees

Long-term strategic planning is at the heart of every club’s ability to prepare for the future. Unfortunately, saying that a strategic plan is important and knowing how to actually create one that meets the needs of your specific club are two very different things. Establishing

Legislating Change: The Power of Political Activism

This is the sixth and final article in a special six-part series commemorating the 50th anniversary of the National Club Association. This article from the August 1994 issue of Club Director addresses an issue at the heart of the National Club Association—legislative activism. Today, NCA offers new, interactive

Leadership 101: The Importance of Education and Training

A recent survey asked private club general managers what club attribute is of greatest importance to members. The top answer: “Well managed.” While it may seem like a simple response, the challenge lies in determining what it actually means. Coming to a consensus on the

Club Technology Resource Needs: What Clubs Want to Know

With the rapid advancement of technology, many private clubs are challenged to keep pace—let alone get ahead of the curve. As an increasing number of private clubs consider their technology needs, taking into account everything from computer systems and software upgrades to technology-based member services,

Sustainability & Private Clubs: Seeing Green

Creating a sustainable, green business model often has people scratching their heads and struggling with the concept. As the public increasingly equates “green” with “good,” clubs often feel pressured to hop on the sustainability bandwagon. Whether going green is worth the effort, and whether it

Making Cents: The Value of Member Retention

Membership stability is the cornerstone of any club’s success. Especially in turbulent times such as those the country experiences in a recession, clubs need to ensure that the combination of value and prestige in membership, along with both financial and emotional investment in the club,

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