Many clubs have been tempted to give in to deadly tactics for the sake of growing their membership. Here are the “Seven Deadly Recruitment Sins” all clubs should avoid. Deadly Sin #1 – Advertising This extends beyond tax and privacy regulations. Think about what message
Private clubs are mission driven—serving members is the primary goal. Accordingly, club operations and expenditures are directly tied to the club mission. A former CFO of a nonprofit organization succinctly articulated the link between financial resources and a club’s mission, “People who are in financial
The First Amendment to this nation’s Constitution is the cornerstone of the existence of private clubs. It provides, “Congress shall make no law … abridging … the right of the people peaceably to assemble.” This amendment not only protects the “freedom of association,” but also
While private clubs may be created by or their members, they are maintained and cultivated by the hard work of their employees. Just as the employees carefully support the health of their club—making sure the grass is properly seeded and trimmed, ensuring the food is
In the digital era, websites are often the primary source of information about almost any organization. Most businesses use their websites to sell products or services. However, private clubs are not like traditional businesses open to the public, and their websites need to reflect that
For the last three years, NCA has been lobbying members of Congress and the Obama administration to change the Patient Protection and Affordable Care Act (PPACA). With the majority in the Senate firmly against any changes and with President Obama decidedly against altering his seminal
Club members expect club food to be something special; it should look good, taste great, and never run out. Clubs provide plentiful dining options, large portions and a smorgasbord of delicious dishes. But what happens to all the leftover food once members eat their fill?
The last installment in our membership development series detailed the process of goal-setting and delved into some basic strategies that clubs can use to help them achieve their goals, such as cultivating personalized experiences, engaging current members in the membership development process, providing either discounts
“A person’s name is to him or her, the sweetest and most important sound in any language.” -Dale Carnegie Part of the private club experience is the connection that develops between members and club staff. A warm familiar greeting every time they walk through the
Water is the most vital of our resources. Life on earth can’t exist without it—and neither can our industry. Private clubs and golf courses rely on water to do more than just keep the grass green. Watering our courses keeps the environment healthy, our employees