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Category: Club Director

The IIICONIC Diversity, Equity and Inclusion Blueprint

Developed by IIICONIC. 1. Clarify Your Purpose Why are you doing this? What is your motivation? What are the benefits and the desired outcomes you want? Agree on a shared understanding of what diversity, equity and inclusion means to you. Obtain buy-in from all stakeholders.

Generational Diversity

TODAY’S CLUB WORKFORCE brings together four generations under one roof. A 2019 whitepaper by Paychex, Inc., “Potential Benefits of a Multigenerational Workforce” calls it an advantage for employers willing to embrace the idea that the more diverse perspectives a team brings to a problem, the

A Commitment to Best Practices

As I travel the country, I have the opportunity to observe many extraordinary club leaders and see many great clubs. One thing is always consistent with the strongest leaders and clubs: They are fiercely focused on understanding and implementing the industry’s best standards and practices.

How do you build a powerful F&B brand?

Airbnb or Marriott? The difference: Luxury. In its purest form, luxury is defined as grandeur and extravagance. But in the case of vacation rentals as compared to hotel accommodations, it’s about having access to, or the luxury of, service and amenities. Hotel perks include housekeeping,

What is one of the hottest trends sweeping clubs?

The narrative around pickleball is that it is the fastest growing sport in America because tennis players gravitate to it as they age. The court is smaller, so it is easier on the knees. They can continue to display their racquet skills, while easing the

What are the best ways to personalize the member experience?

Most clubs are searching for solutions to rising labor costs and ever-greater member expectations. Some have tried to systemize services and the result has been depersonalizing member services. Beware! The best member services are strictly personal. Behavioral scientists at the University of Hertfordshire in the

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