Renovations and new capital projects can mean growing your footprint, adding unique upgrades and shifting strategies to attract and engage members. With proper planning the process can produce fantastic facilities, the likes of which are showcased on the following pages.
Club Director invited several key architecture and design companies to share their thoughts on trends, award-winning projects and compelling facilities at clubs. Their inspiring designs and member-centric ideas are sure to spark some new visions for your club and master plan projects.
Creating a New But Always There Feeling
How can a successful and storied club add a basic amenity that had been missing for 120 years of its existence? The Woman’s Athletic Club of Chicago on one of Chicago’s major avenues had a long and distinguished history by virtue not only of its membership and handsome landmark building but by the richness of its amenities and activities. Built in 1929 as the first women’s athletic club in the country, the club’s offerings ranged from lectures and concerts to triathlon training and spin classes, from wine tasting sessions to balls, but it had no bar. Read more.
Top 10 Must-Haves In Private Club Facilities Planning
Private clubs must compete for their members’ time above all else. If a private club can offer its members an engaging experience for all ages that complements their busy lifestyle, the club will soon become a desired destination for all members of the family. Read more.
How Renovations Can Help Your Bottom Line
While expensive initially, capital projects and renovations can give a significant boost to your club’s bottom line in the long run. Peacock + Lewis Architects and Planners has a strong history of creating amenities that not only give members more memorable experiences and reasons to come back, but give clubs increased revenue.
Here are a few examples of how major renovations increased membership and engagement to generate more revenue. Read more.
Clubhouse trends discussions are “trending” lately. Not a single gathering of club professionals occurs without some discussion on what is hot and what is not in private clubs. Of all the trending subjects, the most important is the need to continually attract and engage members. Everything else is a strategy or tactic to accomplish the goal of a full and happy membership. Read more.