Club Trends Spring 2022: Staying Power: Lodging Gains New Value as a Timely Club Amenity
Fun in the Sun: Mount Vernon Country Club Summer Youth Programming Benefits the Entire Family and the Club
Like many clubs around the country, Mount Vernon Country Club (MVCC) in Alexandria, Va., has seen a surge of members with school-age children. Just five years ago, MVCC had 400 children under the age of 18 within the membership. In 2022, the club is delighted
Club Trends Winter 2022: Building the Multigenerational Club
Westborough Country Club: The Kids are Alright
Westborough Country Club (WCC) in St. Louis, is an unmistakably family-focused club. Nestled in a neighborhood bustling with young, active families, WCC offers its members—85% of whom live within a five-mile radius—a year-round slate of sporting and leisure activities for all ages. Engaging young members,
The Olympic Club: In a League of Its Own
T The Olympic Club in San Francisco is, in many ways, in a class of its own: At more than 160 years old and serving 11,000 members whose common bond is an active lifestyle and competitive nature, few private clubs can be considered comparable.
Golf’s New Look: How the Industry Plans to Keep a Good Thing Going
The resurgence of golf play during the pandemic is by now old news. Rounds are up. Off-course golf activity is up. Avid golfers, casual golfers, new golfers—everyone is getting in on the fun. This is happening after a nearly two-decade-long period of sluggishness. The National
“Operation 36” and “Crush It” Lead Junior Golf Programming into Golf’s New Future
A great golf program does three things: generates excitement, sustains interest and appeals to all ages and skill levels. Most golf programs at private clubs struggle to achieve all three, but one area in which most clubs could improve is youth programming. Throughout the years,
Honorary Guest Scholarship: Growing Lifelong Golfers
Like so many clubs across the country, Columbia Country Club in Chevy Chase, Md., has a 501(c)3 charitable foundation that operates as the philanthropic extension of the club. While the club was founded in 1898, the foundation was not incorporated until the fall of 1997
A Great Improvisation: A Pandemic Year Spawns New, Diverse and Innovative Club Facilities
In a year both challenging and innovative, clubs across the country moved fast to bring their members the improvised facilities of 2020. In contrast to the facilities featured elsewhere in this issue—achievements mostly born of years of deliberate planning and significant investment— the examples that