In many ways it is back to the future for private clubs. When the first clubs were organized in the U.S. in the mid to late 1800s, one of the prime motivations was to offer a healthy respite away from increasingly congested cities. The industrial
The wellness movement is fusing science, technology, medicine and lifestyle modifications to promote a holistic approach to a better quality of life. Club members are eagerly seeking a plethora of practical and integrated approaches to their wellness. These approaches are now customized to individuals’ fitness
For decades, luxury club practices have been built on offering elite lifestyle experiences for a demographic of affluent communities and club members. However, with today’s new generation of members seeking advanced ways to improve the quality of their overall health and lifestyle, there is a
Capital project funding is an ongoing reality for private clubs and it is virtually guaranteed to foster discussion and debate among the various “communities of interest” within a club’s membership. Usually, club members take a conservative approach to deploying those funds and focus habitually on
Fitness and spa facilities in the private club industry have done a complete 180. They’re now a multi-million dollar, revenue-producing stream for clubs. The trends of the private club industry are closely related to the mainstream industry trends as members seek to experience fitness and
The dining experience is central to member satisfaction at nearly every private club, from formal gatherings in the dining room to light refreshments at the poolside bar. As such, the safety and satisfaction of members and their guests should always be the top priority for
While private clubs may be created by or their members, they are maintained and cultivated by the hard work of their employees. Just as the employees carefully support the health of their club—making sure the grass is properly seeded and trimmed, ensuring the food is
According to the Wellness Councils of America (welcoa.org), more than 81 percent of businesses with 50 or more employees have some form of health promotion program—the most popular being exercise, stop-smoking classes, back care programs and stress management. Not surprisingly, programs and incentives to improve
New Year’s resolutions. Some are more successful than others, and right about now is the time when we generally start to forget that we made them in the first place—especially those relating to working out, losing weight, or getting fit. After all, who wants to
Four years ago, Onion Creek Golf Club in Austin, Texas, took a chance on an idea: Convert the snack bar adjacent to the golf shop into a fitness area. “Members in their late 50s wanted an athletic area,” David Woods, the club’s general manager, said