WHILE CLUBS CONTINUE to study what will drive member attraction and retention in today’s world, one of the biggest issues is that the club membership of yesteryear is a lot different than today. Value is a driving force. Value is an important equation in looking at
Great facilities are one of the key factors that contributes to a club’s success. They personify a club, define who it serves and project what its mission is and should be. While a club’s facilities visually tell a story, they should also be communicating the
CLUBS OFTEN ASSUME that family programming is the only way for your club to stay relevant, as if families are the only type of membership available at your club. The hyper focus on—and abundance of—programming targeted to families for the typical 30 to 40-year-old heterosexual married
In the club world, inspiration for new services, programs, events and facilities can be drawn from many sources and directions, taking various shapes, styles and forms. At the Detroit Athletic Club (DAC), we are often inspired by hearing our members’ ideas and responding in a
Member satisfaction and member loyalty are related, but the terms are not interchangeable. Ask yourself this question: Are your club’s most loyal members always satisfied? Probably not. Loyal members are often the first to offer constructive criticism when an amenity or service misses the mark.
OFTEN INNOVATION COMES when an established company moves into a new field and looks to differentiate itself from the competition. Sometime these companies have tremendous success because they are not burdened by legacy thinking. This is exactly what happened in 2014 when The Union League
Warren was delighted when his fellow club members selected him to serve on the board of governors. He couldn’t wait to roll up his sleeves and jump straight into the big issues plaguing the club: stagnant membership growth, financial uncertainty and distrust of the board
We are entering a period of profound change in the United States. Demographic, lifestyle and economic factors are swirling in varied directions. The population is aging; the types of activities—social and recreational—that pique our interests are changing; and a smaller middle class is the barbell