THE TERM “TRIBALISM” has received a proliferation of media coverage, all noting the trend’s recent influence on technology, politics, special interests, socio economics, and more. At its most basic level, tribalism describes the innate human desire to belong to a group of people who think and
CLUBS OFTEN ASSUME that family programming is the only way for your club to stay relevant, as if families are the only type of membership available at your club. The hyper focus on—and abundance of—programming targeted to families for the typical 30 to 40-year-old heterosexual married
Discount programs may result in short-term increases in membership sales but, when used as the club’s only approach to growth, this practice can have a long-term negative impact. Without memorable experiences, the club is just a building. Prospects attracted by the latest deal rarely connect
While pre-recessionary conditions were causing a spike in initiation fees, clubs were creating structures that would pay deposits back. Unfortunately, once the economy shifted, resignation lists grew and people became disgruntled over the long wait for refunds. Plummeting membership sales began to force clubs to