ABOUT 25 YEARS AGO, I suggested to the board of governors of Winged Foot Golf Club that a website was in order. As you can imagine, or maybe you can’t, but 25 years ago the idea of a club like Winged Foot having a website
Private clubs share certain common bonds. Each is a platform for socialization; people choose each medium to connect with those who share similar interests and activities. Social media is extremely relevant to Generation X and millennials because it is where they meet and interact with
The private club—whether a bustling city club, a seafaring yacht club or a full-service country club—evokes images of a gracious and active lifestyle that get played out against a backdrop that is interesting, diverting and frequently quite lovely. If one picture is worth a thousand
Private clubs and social media have a lot in common: they both have social interaction at the core, seek to connect people with common interests, and strive to create environments where relationships can thrive. Social media, in its various forms, can help clubs engage with
These days, it’s impossible to ignore the impact of social media and the Internet, and the club industry is no exception. Recently, NCA has been taking a close look at the use of social media at clubs, generational differences in technology use, and the use
Social media applications such as blogs, social networking, and video sharing have surged in popularity over the past few years, and, in one form or another, are now used by employees in almost every workplace. According to its own statistics, Facebook, the most popular social
Oscar Wilde once said, “the only thing worse than being talked about is not being talked about.” That is the essence of “buzz”—a current day expression of an age-old marketing practice known as “word-of-mouth” marketing. Most of today’s leading social networking platforms, i.e. Facebook, Twitter