We all have heard it and said it numerous times, but now it seems club managers are living this trite saying more than ever, “Good people are hard to find!” And, good people are also hard to keep! The latest statistics on engagement are alarming.
THE CLUB INDUSTRY is at a crossroads. At the center of the dilemma is an aging population, with baby boomers representing the majority of club members. Logic dictates that the next generation will replace the boomers when they relocate, age out or die. While generation X
OCCAM’S RAZOR is the work of a Franciscan friar and theologian, William of Occam, who reasoned that it is better to keep things simple when attempting to understand complicated ideas. This is good advice for club directors and managers when trying to plan ahead. The confusion
Editor’s note: NCA is pleased to introduce a new series of articles on membership development in Club Director. This first article, which focuses on targeting prospects for membership, will share strategies for accessing potential candidates. For many clubs, the combined impact of membership attrition, a
Recent studies mentioned in the macro article measure employee engagement. But, what is an “engaged employee”? There is a legendary story about an engaged janitor at NASA who, when asked by President Kennedy what he was doing replied, “I’m helping to put a man on
There are many reasons to be optimistic about city clubs. First, cities are growing again, powered by the intensely urban millennials and, in many cases, older baby boomers who also want to experience the excitement of city living. Second, many city clubs went away over
A bleary-eyed Keith Richards awoke with music in his head. He switched on the recorder and laid down the riff that everyone now knows to be the lead-in for “(Ain’t Got No) Satisfaction.” And, then, promptly fell back asleep. “When I woke up in the