We hear a good deal these days about the success of club-within-a-club programs at private clubs. The wine program at the Country Club of St. Albans, located just outside St. Louis, is an excellent example of how these small groups of like-minded members who share
Rick Ladendorf is the founder of Prevo Health Solutions, a club wellness consulting firm that helps clubs integrate health and wellness into their cultures and recognizes those that excel in this lifestyle dimension in its America’s Healthiest Certification program and annual Top Ten Healthiest Clubs
Jonathan Club, located in southern California has both a Town Club situated in the bustling urban core of Los Angeles, and a Beach Club that is bathed in the sunlight and gentle Pacific breezes of Santa Monica. The San Andreas fault-line may lurk beneath the
The wellness movement is fusing science, technology, medicine and lifestyle modifications to promote a holistic approach to a better quality of life. Club members are eagerly seeking a plethora of practical and integrated approaches to their wellness. These approaches are now customized to individuals’ fitness
It is no secret that golf leaders have taken great steps to draw women to the game—and they have done so with some success. Despite these efforts, roughly only 20 percent of golfers are female says the National Golf Foundation, but with millions of women
For decades, luxury club practices have been built on offering elite lifestyle experiences for a demographic of affluent communities and club members. However, with today’s new generation of members seeking advanced ways to improve the quality of their overall health and lifestyle, there is a
Desert Mountain Club exists in the higher elevations of the Sonoran Desert in Scottsdale, Arizona, just outside metro Phoenix. Having been designated a Platinum Club of America consistently since 2000, the club occupies a place among the country’s most elite private clubs. Situated on 8,000
Although golf, tennis and swimming dominate the club industry’s recreation scene, other, less traditional activities are capturing the eyes of a growing number of people across the country. Sports like pickleball and squash have seen a sharp rise in popularity over recent years, and fitness
Think Big The scale and scope of the Multnomah Athletic Club (MAC) is impressive. There are more than 21,000 members belonging to this Portland, Ore., institution located in the historic Goose Hollow neighborhood. Many more would join, but the club is currently at capacity and
When we look into our crystal ball, we see two emerging trends that will impact private clubs and their approach to recreation. The cumulative impact of these trends will be positive, if we adjust accordingly. First, we begin with golf. While golf may still drive