CLUBS ARE CONTINUALLY looking to engage their membership with fun programs and activities, while also being relevant to prospective members who desire a club experience that fits in with today’s societal lifestyle. A goal for many clubs should be to offer an experience that members will
Clubs are finding new ways to innovate during winter, drawing members and guests of all ages for exciting programming throughout the often considered “slow” months. Regardless of climate, private clubs have instituted creative indoor and outdoor activities that take advantage of the weather, facilities and
AT LAST YEAR’S annual National Club Conference in Los Angeles, Calif., VIP attendees became special guests at the Academy of Magical Arts, a premier private club for magicians. Under the leadership of President & CEO Henry Wallmeyer, NCA has recognized the challenges brought about by an
WHILE CLUBS CONTINUE to study what will drive member attraction and retention in today’s world, one of the biggest issues is that the club membership of yesteryear is a lot different than today. Value is a driving force. Value is an important equation in looking at
A CLUB’S AMENITY MIX makes a difference. Clubs with expanded offerings command higher initiation fees and attract more members. The yellow slice in the pie charts below represent the percentage of fixed operating expense allocated to non-golf sports and recreation (i.e., racquet sports, fitness, aquatics).
Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Demographic changes will increase the supply of people in their prime club-joining years for many years to come. Develop programs and facilities that promote year-round use to put your club in the sweet spot. Fads come and go, while the age-related choices people make are
As sports technology evolves and new instructional devices, monitors and simulators emerge to aid golfers with their game, clubs are responding to the need to create indoor golf performance facilities that integrate with their driving ranges, short game practice areas, and putting greens. Giving club
IN THE LAST ISSUE of Club Director, I focused on how the average member profile is changing. As of 2015, there are now more young adults (born approximately 1980–2000) than there are baby boomers (born approximately 1945–1965). While clubs as a whole likely won’t be threatened by this