That is the response I often give when someone asks me what I do, after “private club librarian” leaves them looking perplexed. While that distinction is mostly true, it certainly doesn’t have to be. Libraries—with circulating collections of books, periodicals, films and more—can add a
Relevant facilities are critical to retain the members you have and to appeal to the ones you want. While the COVID-19 pandemic brought misery and havoc throughout the country, it was a bit of a tonic for the club industry. After years of difficulty competing
When a worldwide pandemic shut down our private club industry, clubs quickly pulled together to innovate, collaborate and engage with members to keep connectivity and a sense of camaraderie alive in our clubs. The Association of Club Catering & Event Professionals and Private Clubs Online
FOR THE CLUB community, 2020 has been a year only Charles Dickens could love: the best of times and the worst of times. We’ve faced a complex set of issues that have shown us there are no blanket statements or simple answers. Golf and country
IT WAS A SCRIPT YOU COULDN’T WRITE. As the number one and number two players in the world were staring each other down, battling it out for the coveted BMW Championship on the first playoff hole, Dustin Johnson and Jon Rahm approached the green, both
Bob’s Point of ViewDan, it goes without saying that golf is the most important aspect of a golf club, otherwise it would simply be a dining club; and how many of those do you know outside of a major city? Country clubs, on the other
The Brand Guide of the Detroit Athletic Club (DAC) is an intricate tapestry covering mission statements and visions and typography and color selection and seemingly every possible permutation and scenario—except for a pandemic, which provoked a rewriting of the playbook here and there. But what
The Challenge: With a wide selection of excellent country clubs in this densely populated and affluent market, Bethesda’s potential members were a discerning group—“shoppers,” if you will. Club leaders and members alike have had to squarely face the question, “What sets us apart?” The Bethesda
IT IS INTERESTING to explore the state of private golf clubs in the domestic market and ask, specifically: What factors of the experience are indicators of success? Consider the amenities that may correlate positively to a memorable experience, including: the golf course, the amenities, location, club
WOW experiences come from giving pleasant and unexpected surprises. When members’ expectations are exceeded and their needs are thoughtfully addressed in unexpected ways, they feel special—they are WOWed. Taking an authentic interest in the member interactions, not just their transactions, requires an emotional connection: empathy,