Membership in a private club is meant to be an enriching experience. Through their keen focus on member enjoyment and satisfaction, clubs exist to fill a variety of important tangible and intangible desires and emotions. They are a home away from home where members and
The “Gold Standard” for club service is often elusive, always pursued, and anything but standard. Truly exceptional service is that which adapts itself to each and every member, while still harkening back to the unique culture of the private club at hand. Achieving this
Maintaining and continuing to improve club facilities is a continual challenge for every club. Falling behind in the reinvestment in the key aspects of a private club can seriously affect membership retention and usage. Also, it will have a dampening influence on a club’s ability
Much has been made in recent years of the supposed demise of golf. If the game could talk, it would very likely echo Mark Twain’s famous words “The reports of my death are greatly exaggerated.” Sure, the total number of players and rounds are down