Many club leaders underestimate the importance of brand management with the belief that a logo, website and email constitute a brand. The fact is your brand is everything you do–and fail to do. A strong brand establishes a position to own in the marketplace and
Strategic planning has become important in most leading clubs, riding the wave of membership growth across the U.S. Long a proven tool of the best-performing private clubs, strategic planning brings intention and clarity to the board’s efforts. Beyond the textbook matters of sound strategy, five
A challenge in many private clubs is that every year is a “new beginning” as new board members are seated, and outward-bound servant leaders are replaced. Four important considerations will make leadership transition more effective and impactful at your club. Plan and implement board orientation earnestly Most
Most clubs need to refresh and refine their strategic plans in the wake of the novel coronavirus pandemic. Strategic priorities have shifted and, most importantly, members’ wants, needs and expectations have changed. Here are keys to updating your club’s strategic plan and putting it to
Most clubs need to refresh and refine their strategic plans in the wake of the novel coronavirus pandemic. Strategic priorities have shifted and, most importantly, members’ wants, needs and expectations have changed. Here are keys to updating your club’s strategic plan and putting it to
You would be wrong if you think of Greensboro Country Club (GCC) as a sleepy, tradition-bound club within a tradition-bound community. Not only is Greensboro, N.C., a steadily growing city, but its eponymous country club is also expanding as evidenced by its recent $19 million
Each year a substantial percentage of clubs experience a change in board members and officers. The result is an annual adjustment period as the new president, new officers and a board of several new members establish themselves in their respected positions. Often club bylaws will
When speaking about club governance, we distinguish between principles and practices. Principles are those elements of a governance model that are to be held inviolate. The five principles that are critical to the efficiency and effectiveness of a club governance model are: Clarity of authority
Two decades ago, Jim Collins wrote the best-selling book “Good to Great,” which identified characteristics of companies that significantly out-performed others in their respective industries. First among the characteristics was “First Who, then What,” a chapter on getting the right people on the bus. The
Defining a high-performing board, how it is formed, what it does, how it does it and how it is measured are fundamental challenges becoming more relevant as members seek efficiency, effectiveness and transparency from their boards. Drawing on data from hundreds of clubs, scores of