Fitness and spa facilities in the private club industry have done a complete 180. They’re now a multi-million dollar, revenue-producing stream for clubs. The trends of the private club industry are closely related to the mainstream industry trends as members seek to experience fitness and
Every New Year’s Day people across the country wake up and say, “This is the year. I am going to lose 10 pounds, get in shape and eat better. Starting today, I am turning it around.” And for about a week, maybe even a month
There’s a win-win situation waiting for you: You can contribute to the health and longevity of your club and your members at the same time. Fitness facilities are proving to be the new horizon in clubs across the country. When the last round is played, the pool
Gone are the days of yoga reserved solely for sun-saluting women. Men across the country are cashing in on the benefits of yoga that range from fitness and family time to injury prevention. If that wasn’t enough, yoga can also improve your golf game. Recently,
New Year’s resolutions. Some are more successful than others, and right about now is the time when we generally start to forget that we made them in the first place—especially those relating to working out, losing weight, or getting fit. After all, who wants to
Four years ago, Onion Creek Golf Club in Austin, Texas, took a chance on an idea: Convert the snack bar adjacent to the golf shop into a fitness area. “Members in their late 50s wanted an athletic area,” David Woods, the club’s general manager, said