Q: We continue to struggle in our dining program. What are other clubs doing that makes them successful? A: Food and beverage programs remain the single biggest challenge area for private clubs. That’s the result of multiple factors, including serving a limited audience, changing tastes,
Farmington Country Club, located in Charlottesville, Va., has the assets you would want and expect at a large, vibrant private club. It has scale, with more than 2,500 members; it has the gracious beauty of the South, which affords club members a panoramic view of
Tom Mulhern makes his living designing innovative and engaging customer experiences for a wide range of organizations including restaurants, retail stores and health care systems. Here is how he describes one of his favorite retail experiences: When I walk into my favorite store, the first
Tom Mulhern makes his living designing innovative and engaging customer experiences for a wide range of organizations including restaurants, retail stores and health care systems. Here is how he describes one of his favorite retail experiences: When I walk into my favorite store, the first
One of the most challenging aspects of club management today is achieving a successful dining program. When asking members what their expectations are for club dining, 70 to 80 percent will say, “just make it one of my favorite places to dine.” But when asking
A memorable dining experience has always centered around the meal, but increasingly the country’s tastes for a great dining experience has expanded to how the meal is produced, prepared, served and displayed, the ambiance and even entertainment for patrons to enjoy. In this article we
Defining dining success for private clubs is simpler than most of us would guess: The club is one of the members’ favorite places to eat. That’s it! Not a place with the best gourmet food or the fanciest décor; but a place that has consistently