How can my club budget for 2021 in such uncertain times?
Perspective, innovation and focus will be the key to navigating 2021 club budgets. For board leaders willing to embrace the change, the COVID-19 crisis could be the catalyst for a much-needed course correction that will strengthen their clubs and the industry as a whole. After
How can clubs keep up the momentum of new, engaged golfers from the “golf resurgence” during the COVID-19 pandemic?
While across the globe the COVID-19 pandemic continues to threaten people’s health, well-being and livelihood, golf has seen a big resurgence at almost all levels. Call it a “renaissance” or “resurgence” or whatever you like, but the fact of the matter is golf’s participation is
Evolution and Growth: The Rise of ClubsHelp
People join clubs for a variety of reasons, but for all of them it’s to feel a sense of belonging expressed as camaraderie and community. Both of these values usually begin within the club, with the shared experience of membership, and then extend into the
Back to the Club: A Challenging Twist to an Annual Event
The Brand Guide of the Detroit Athletic Club (DAC) is an intricate tapestry covering mission statements and visions and typography and color selection and seemingly every possible permutation and scenario—except for a pandemic, which provoked a rewriting of the playbook here and there. But what
Washington Weekly Update 10-19-20
Situational Awareness The Senate is in session this week and will consider a slimmed-down coronavirus package. The House is out of session until after the elections, but subject to the call of the Speaker should a deal be reached on a stimulus package. Paycheck Protection
Washington Weekly Update 10-5-20
Situational AwarenessThe House is not in session this week but is subject to call of the Speaker in the event an agreement on further Coronavirus relief and stimulus is reached. The Senate is technically in session, but an agreement is being sought to recess for
NCA’s Washington Weekly Update: 9-28-20
Situational Awareness The House and Senate are in session this week. The House will consider a number of bills on the Suspension Calendar and the Senate will continue processing nominations. Supreme Court Nomination Battle AheadOn Saturday evening President Trump announced his pick to fill the
What Your Members Are Thinking in a COVID-19 World: Tracking Attitudes Toward Back-to-Normal
For me, the world as I knew it began to change dramatically on March 12 of this year. I was in Las Vegas for the NCAA PAC 12 men’s basketball tournament, which had just been cancelled after the announcement that two NBA players had contracted
What impacts from the pandemic period do you think are likely to remain for clubs when the peak COVID-19 threat winds down?
It is difficult and potentially premature to predict long term consequences from any crisis when you are in the middle of it, but it does seem likely that a couple of things that came to prominence during the pandemic will stay with us for a