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Tag: case study

Philadelphia Cricket Club: Growing Beyond the Core

The new normal for many full-service country clubs puts the emphasis on full. Over time, the Philadelphia Cricket Club has enhanced its already championship-caliber golf program so as to please the avid golfer while also broadening golf’s appeal and making it more accessible and fun

The Chicago Yacht Club: Communicating the Spirit of Sailing

The Chicago Yacht Club (CYC) set sail as an organization in 1875 when its two current facilities—one located right in the center, the other a bit farther north near Lincoln Park—joined. The legacy of this historical union currently plays out through CYC’s diverse values and

Selling Selectivity: The Monterey Peninsula Country Club

Monterey Peninsula Country Club (MPCC) doesn’t require the hard sell. Its location—nestled against the craggy mid-Californian coast and cypress forests of Monterey, California—combined with its legendary golf, its spectacular facilities and its customized service, all work seamlessly to secure the club’s place among the elite

Case Study: Treasured Island

With more than 6,000 members, six 18-hole golf courses, seven restaurants, four clubhouses, and a fitness center Olympian in its proportions, the sheer size of The Landings Club—a gated community located on Skidaway Island, 15 miles from Savannah, Georgia—might obscure its deeper, more defining qualities.

Case Study: By the Bay

To look at the Bel-Air Bay Club—to admire its white stucco walls and terracotta roofs, to feel its ocean breezes—is to slip into a California reverie. Try as you may, you won’t easily shake this feeling. White sands and blue waters, the far-off view of

Case Study: Family Fun at the Annapolis Yacht Club

The private club industry is characterized by considerable diversity in size and type. Regional, demographic and lifestyle differences all provide unique dimensions and the collective result is a vibrant and multifaceted club scene. So is there any surprise that the route different clubs take to

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