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Tag: case study

Renewal at The Country Club of Detroit

The Country Club of Detroit (CCD) has a storied past that extends across three centuries. The club was founded in 1897 just outside the burgeoning city of Detroit, which then had a population of about 250,000. The first clubhouse for the CCD was essentially a

Getting to the Source: Diablo Country Club

Diablo Country Club, located in the eastern San Francisco Bay area, sits at the foot of Mt. Diablo, which provides a majestic backdrop for club activities. The club is no stranger to water issues. “Water has been an issue here forever,” explains Chief Operating Officer

Water Conservation: Ironwood Country Club

On April 25, 2014, with California’s driest months ahead of it and feeling the harsh impact of an unremitting drought, Governor Jerry Brown issued an executive order mandating Californians to redouble their efforts to conserve water. A target of reducing overall water consumption by 20

Environmental Savvy: The Venice Golf and Country Club

As we read in the macro perspective, businesses and organizations are joining the environmental movement. Many recognize that environmental social responsibility can be good for the environment—and for business. Not only do people want to do business with and belong to organizations that are environmentally

Integrated Communications at The Country Club

 Technology revolutions always take longer than predicted, but arrive faster than anticipated.  –Michael S. Malone Private clubs have approached technology and communications in an evolutionary—rather than revolutionary way. But it didn’t happen overnight. As clubs adapted and incorporated technology’s advancements, clubs became increasingly alert to

Social Media Communication: The Baltimore Country Club

The private club—whether a bustling city club, a seafaring yacht club or a full-service country club—evokes images of a gracious and active lifestyle that get played out against a backdrop that is interesting, diverting and frequently quite lovely. If one picture is worth a thousand

Recipe for Innovation: Northwood Club

John McGee, CCM, is the general manager and chief operating officer at Northwood Club, located in north Dallas. McGee knows the food business intimately, having come up through the ranks of the Marriott organization both as chef and then as a food and beverage director

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