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Tag: case study

Veritas or Fake News: The Harvard Club

Word that Club Trends was planning to feature the Yale Club in this issue must have reached the Harvard crowd. How else to explain why New York City’s Harvard Club scooped the Yalies by getting their own case study published in The New York Times? 

Creating Magic for Members: 100 New Things

In the club world, inspiration for new services, programs, events and facilities can be drawn from many sources and directions, taking various shapes, styles and forms. At the Detroit Athletic Club (DAC), we are often inspired by hearing our members’ ideas and responding in a

Ocean Reef Club: Loyalty All Around

Ocean Reef Club (ORC) in Key Largo, Fla., is a 2,500-acre private member-owned community in a paradisiacal setting along an active coral reef. The exclusive enclave seamlessly supports 1,500 homes, 110 vacation rentals, a 150-room oceanfront inn, a 175-slip marina, a spa and salon, two

Taking the Long View: The Cosmos Club

What’s in a name? Identity? History? Mission? For private clubs, a name often signals a geographical location, like the Country Club of Springfield. Or it announces a focused activity such golf or yachting. Sometimes it attaches to an important institution, such as a university or

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