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CIB: Superstition Mountain Golf and Country Club Sees Inclusiveness Pay Dividends, Membership Grows

Industry Update

TeSuperstition Mountain Golf and Country Club Sees Inclusiveness Pay Dividends, Membership Grows

Marian McGill, assistant general manager at Superstition Mountain Golf and CC in Gold Canyon, Ariz., said “Our core demographic is changing and if your club isn’t actively looking for ways to attract and retain the next generation of members…you should be.” The club has restructured its membership options, which has resulted in an increase from 10 to 40 associate members in the past year. Additional changes include a relaxed dress code, pop-up nights to keep members engaged, casual dining and making golf fun for all ages. C+RB.

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Trends Watch

PEW Releases State Fiscal, Economic and Demographic Analysis and Trends

New, less formal dress code standards are making their way to the hotel industry and enabling students and staff members to express their personalities and individual identities, according to the latest EHL Guide for Professional Appearance. Hotels Mag.

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On the Green

Golf Equipment Faces Supply Chain Issues

Supply demands struggles to keep up with increased play and interest in golf amid the pandemic. The current COVID-19 environment has led to shortages, frustration and uncertainty as Nate Bertram, assistant manager at the Golf Center in Grand Forks, N.D., says “This has been a year unlike anything we’ve seen,” adding that “We have waited for four or five months for some product that is still not here.” Golf Digest.

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Diversity & Inclusion

Harris Campaign Veterans Fight Against ‘Canceling’

C Street Advisory Group, a strategy firm to help CEOs avoid being ‘canceled,’ is being launched by former national campaign finance chair for Harris’ presidential campaign. The firm will advise clients on how to respond to changing cultural norms and in making changes in their culture and hiring practices. Axios.

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Operations and Membership

Understanding What Young People Want from their Employers

Young people are more interested in working for companies that speak up on social issues than previous generations. Recent data suggests the act of speaking out is more important than the issue itself as no single issue stands out above the others. However, top key issues include racial, diversity and inclusion, climate change, better pay for low-wage workers, upskilling and better health and child care benefits. Axios.

Adapting During Staff Shortages in Hospitality

The pandemic has created a high demand for good employees as labor shortages span across the United States. Those in the industry looking to recruit or retain top talent should improve the employment fundamentals, develop new recruitment messages, focus on retention, continue to innovate and to think of employees like customers. Cayuga Hospitality.

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