Many clubs nationwide have enjoyed the benefits of a post-pandemic world, including increased club activity and long waitlists to join. They expect a positive 2024–at least, those that continue to evolve and address its challenges. Positive Economic Signs Another year removed from the COVID-19 pandemic
Just imagine: There’s a 900-plus-acre parcel of rolling countryside where majestic oak trees have stood sentinel for centuries alongside 17 lakes and ponds, cattle, horses and wildlife, in a quiet corner of Waller County just minutes northwest of Houston. As you drive in to escape
Just three years ago, many golf and country clubs were in dire need of members, golf play was down, millennials were never going to join clubs and oldsters were leaving. Then from a health care crisis, people found clubs—not clubs as maybe they once were
IT’S A SIMPLE FACT—the more members use their club, the less likely they are to re- sign. With summer in full swing, now is the ideal time to showcase your club to every member of the family—a family that, with the fast pace of life
WE ALL KNOW that focusing on family is becoming a more important factor in the private club world—in fact, we’ve been headed in this direction for years. But what does the new family focus really mean for today’s clubs? Are we hoping to attract countless
Among the most impactful improvements a club can make to attract new members is to reinvent their pool complex. Because these projects have spurred significant growth in membership and engagement among young members and families, we’ve labeled it the “gateway amenity.” If a club is
The Country Club of Fairfax, located in northern Virginia, falls within the orbit of a major metropolitan region with its epicenter in Washington, D.C. It’s a progressive area, populated by many well-educated, affluent and forward-looking families. Those residing in this area have lots of choices:
The notion of the family being an essential part of the private club scene is not new. Many country clubs have had to replace their pools in recent years because they were 50 years old, so that most essential element of family activity has been
Over the past century, the American family has undergone many transformations, some subtle, some more visible. In particular, the 21st century has ushered changes to the American family on an unprecedented scale, with the old ways of relating to one another being at times enhanced
In order for clubs to embrace and service families well, it is important to understand what the implications are regarding club facilities. We’re not talking about turning clubs into romper rooms where children play, eat and “raise Cain.” Rather, how does a great club offer