Join us to explore the crucial role of branding in defining a club’s future and address the key questions of, “who are we as a club, and where are we going?” Attendees will learn about brand positioning, brand architecture and brand planning, building a roadmap for navigating brand identity. The session will help club leaders identify their value proposition, streamline offerings and articulate a compelling vision for the future.
Learning Objectives
- Determining your value proposition to members
- Organizing your club's offerings to communicate value
- Communicating club vision through actions and initiatives
Presented by:
Derek Sussner, Executive Creative Director, Sussner
Don Kovacovich, General Manager, The Club at Golden Valley
Moderated by:
John C. Good, Director, Events, Technology & Member Engagement, National Club Association
This webcast is free to current NCA Member Clubs’ Staff and Board of Directors, and $99 for non-NCA Members.
John Good
good@nationalclub.org
202-684-8749