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Category: NCA Archives

Hurricane Readiness: Lessons From Florida Clubs

Hurricane Irma devastated Florida clubs throughout the Southwest and Northeast in September 2017. The Florida Chapter of CMAA (FLCMAA) partnered with Club Benchmarking and the National Club Association (NCA) to create a comprehensive survey to capture key findings about the experiences of clubs across the

Where’s the Wow? How to Provide the Best Member Experience

WOW experiences come from giving pleasant and unexpected surprises. When members’ expectations are exceeded and their needs are thoughtfully addressed in unexpected ways, they feel special—they are WOWed. Taking an authentic interest in the member interactions, not just their transactions, requires an emotional connection: empathy,

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