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Category: Club Trends

The Staff of the Future

“What’s the opposite of a trend?” It most likely is an oppositional perspective that keeps us locked in a mindset that is out of sync with the present moment. Our field of vision is impaired by a blind spot: we fail to see what may

Club Culture: The Winds of Change

Culture is the glue that holds societies together. It unites; it motivates; it enables. However, because culture is pervasive and shared, we often fail to observe its role in our lives. Signs of culture surround us in a variety of forms: work, art, leisure. Yet

Taking the Long View: The Cosmos Club

What’s in a name? Identity? History? Mission? For private clubs, a name often signals a geographical location, like the Country Club of Springfield. Or it announces a focused activity such golf or yachting. Sometimes it attaches to an important institution, such as a university or

What’s the Pulse? Results from Latest Survey

McMahon Group conducted their annual Pulse Survey last fall to gather feedback from managers and club executives about a variety of topics related to clubs. Issues tested included membership, dining and communications among others. The following are highlights from the report: Membership ·         Fifty-six percent

Year of Opportunity: Taking the Next Step

Post-Great Recession, private clubs align with the economy have rebounded, offering new opportunities and demands for clubs, staff and members. This macro perspective takes a look at not just the economic and legislative issues impacting the country, and the latest in branding, workforce, food and

Transformation through Data

Twenty miles outside of Chicago in Glenview, Ill., you will find Valley Lo Club (VLC) perched on the banks of a picturesque 28-acre lake. Members enjoy numerous amenities year-round including a beach with water sports, an executive golf course, tennis, paddle tennis, fitness facilities and

The Gateway Amenity

Among the most impactful improvements a club can make to attract new members is to reinvent their pool complex. Because these projects have spurred significant growth in membership and engagement among young members and families, we’ve labeled it the “gateway amenity.” If a club is

Bringing People Together: The Magic of Membership

The Club, in the general acceptation of the term, may be regarded as one of the earliest offshoots of man’s habitual gregariousness and social inclination. —Club Life in London (1866) What makes a club a club? And what makes some clubs great? Facilities, location, reputation

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