It is no secret that golf leaders have taken great steps to draw women to the game—and they have done so with some success. Despite these efforts, roughly only 20 percent of golfers are female says the National Golf Foundation, but with millions of women
Immigration reform has been a controversial issue in Washington, D.C., and around the country for years, but particularly since 2012. In that year, President Obama implemented, via executive order, the Deferred Action for Childhood Arrivals (DACA), which allows undocumented immigrants under age 30 who entered
Clubs have a unique set of challenges. Members want dining that is casual, yet sophisticated and programming and amenities that are family-friendly, convenient, healthy, affordable and high quality. Members also want state-of-the-art renovations that keep fitness centers, pools and spas, dining rooms, golf courses and
National consumer trends play a key role in recognizing and responding to changing club member needs. By understanding how the habits, preferences and lifestyles of the current and next generation of members—as well as shifting economic and demographic landscapes—affect membership marketing, club leaders will be
Renovations are a necessity to maintain a strong club. They provide new and improved amenities, invigorate current members and attract new ones. Although they can be complicated and large in scope, the right renovation will pay dividends down the road. Staying up to date on
This August the Internal Revenue Service (IRS) released draft instructions for Forms 1094-C, 1095-C and other tax forms in order to collect information regarding employer provided health care plans. These forms affect employers under the Affordable Care Act’s (ACA) Employer Mandate (generally employers with 50
Wine has recently been on a “winning” streak as the number of Americans who regularly enjoy the beverage continues to grow. About half of individuals 21 years and older consider themselves wine drinkers with Millennials and women driving sales. In 2013, the United States passed
Although golf, tennis and swimming dominate the club industry’s recreation scene, other, less traditional activities are capturing the eyes of a growing number of people across the country. Sports like pickleball and squash have seen a sharp rise in popularity over recent years, and fitness
The 2014 NCA National Club Conference proved to be a tremendous success with industry leaders from around the country convening in San Francisco last month to provide the latest club trends and best practices. In case you missed the event, here are some of the
Expect to find it more difficult for clubs to attract and retain a strong staff. This prediction comes from NCA’s recent Navigating the Future research project, which surveyed Delphi panelist experts to forecast upcoming industry trends and offer expertise. Its findings reveal that with numerous