IN THIS ISSUE of Club Director, we look at successful club and golf course renovation projects that attract and delight members. Over the past decade some clubs implemented capital projects to update amenities and facilities; however, with a much stronger economy, clubs are investing in new renovations in order to provide value and to compete with the many options available to members. And, though the intent of these projects can get lost in their intricate architecture, cutting-edge designs and functional layouts, clubs today are investing in renovations to give their members reasons to engage.
According to Club Benchmarking, while the industry has considerable catching up to do, clubs that focus on capital planning and investment are reaping the benefits. Their research shows that the clubs that have invested consistently over the last 10 years are experiencing a corresponding increase in members’ equity over time, whereas clubs that have restricted their capital investments are seeing the opposite effect. For more on this see Experts’ Corner “Capital Investment Trends” on page 50.
Taking a cue from our members, the National Club Association (NCA) is implementing new ways that we can provide additional member value and engagement opportunities—a renovating of our own—to benefit the industry in “award-winning” and “eloquent” ways.
NCA has joined McMahon Group and Club & Resort Business magazine as a co-sponsor of the Excellence in Club Management® Awards. These first-in-class awards are one of the highest honors in the private club industry and we could not be more thrilled to lend our support. NCA will further support the awards and its winners by scheduling a panel presentation every year at our National Club Conference to highlight the managers’ and clubs’ successes. Private clubs are encouraged to nominate their managers by Oct. 31,2018 (see the opposite page for more information).
We are also pleased that Eloquence magazine has joined NCA as an Executive Partner. This unique partnership has unveiled NCA’s first-ever lifestyle magazine, Eloquence, that will strengthen the influence and culture of private clubs. Eloquence will be available to all NCA member clubs with the opportunity to be distributed to their individual memberships. It will feature stories about NCA-affiliated private clubs and content related to the private club lifestyle, including topics such as tennis, yachting, golf, food and beverage, culture, arts and philanthropy.
Just as you want your members engaged, we want you to engage with NCA by submitting a nomination for the awards, attending the National Club Conference and having your club featured in Eloquence. Through these and other renovations throughout the industry, yours and our members alike can get more joy, use and value from their membership.