We may not realize it, but we are in the midst of a societal transformation unlike any America has ever seen before. At the center of this transformation are two massive demographic shifts: the rapid cultural diversification of the U.S. and the cohabitation and interaction of four distinct generations. The rapid growth of so-called minority populations—namely Hispanics, African-Americans, and Asians—is literally changing the face of America. In many of our largest and fastest growing cities, like Los Angeles and Houston, these minorities now make up the majority.
Due to increased life expectancy, improved health and working conditions, we are also seeing another demographic phenomenon take place—the interaction and interdependence of four distinct generations in homes, workplaces and even school. Baby Boomers, Gen X, Millennials and now Gen Z are now working together in many American work places, are increasingly living together in multi-generational homes, and are interacting socially in clubs and professional organizations.
These tectonic changes are not just a novelty—they are creating existential threats and presenting unbelievable opportunities for growth to just about every type of institution and organization in the U.S.—whether it’s businesses, nonprofits, government agencies or private clubs. As with the technological changes disrupting every industry across the world, rapid cultural diversification and multi-generational intersections are disrupting the status quo and forcing leaders across all institutions to re-configure their business models and strategies.
The good news, as with any type of change, is that it creates immense opportunities for those who adjust. For forward-thinking organization, embracing cultural and generational diversity can “future-proof” their organizations and help them chart a more successful path forward.
Lean more about this societal transformation and how it will affect your club from Jose Villa at the National Club Conference in Los Angeles on Tuesday, April 17.
Jose Villa is president and chief strategy officer at Sensis, a cross-cultural marketing and advertising agency. He can be reached at [email protected].